Customization is the future of entrepreneurial success. If you want to start a company in 2021 and beyond, your business model should include a customization aspect that caters to your clients’ unique desires. Buyers want to feel like they are getting an exclusive experience..

Customized Price Points

By creating a business model that allows for customers to pick from various price points, or work within a budget, the breadth of available clients automatically expands. Where many custom or luxury brands are only available to the upper echelon of spenders, a business model that allows clients to work within a budget will make those products available to every level of purchasing power.

Buyers want to feel like they have purchased something special, whether a product or service. Historically, these things have come at a higher price. Industry innovators are changing these long-exclusive concepts, and making custom experiences more accessible. Take, for example, interior design company The Inside. They offer custom furniture design for accessible prices.

They do this by offering a small range, but still a variety, of furniture styles and a selection of unique fabrics. Built into their business model is the expectation that customers will choose both a style of construction and a unique fabric. Every customer can choose their own preference, instead of having to pay a premium for a custom design. 

A custom service experience could mean that clients pick which elements they value, or the style of product they want used, and so on. Either way, it puts the decision making power in the hands of the customer and gives them more control over how they spend their money.